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Sports, metrics and AI

Mark Shields, founder of Taka, joins Ivan Kochetov to talk about building technology for players, coaches and scouts, and how video and data can help athletes develop.

SportsVideo analyticsAI

About this conversation

The episode brings data and AI into the context of youth sports. Its published description introduces Taka as a platform connecting match footage with highlights, insights and opportunities.

The conversation focuses on building a product for the people who use it: players, coaches and scouts, rather than only data specialists. It explores how video and data can support athlete development.

Mark also shares perspectives on education, career and the impact of AI, alongside lessons from creating technology in the world of youth sports.

Topics explored

Products for real users

Designing for players, coaches and scouts.

Video and athlete development

Using footage and data to help athletes grow.

Building in youth sports

Lessons from developing technology for the sporting environment.

Education, career and AI

Perspectives on learning, work and the impact of AI.

Who this episode is for

Sports organisations, product teams and people interested in practical uses of video analytics and AI.

This overview is based on the published episode description. It is not a transcript.

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