Who We Are
A top-rated business intelligence company, we specialise in crafting exceptional dashboard designs and have earned recognition as one of the top 10 Big Data Analytics firms across the UK, Canada, and California. In Australia, we proudly rank among the top 3, as acknowledged by Clutch.
Our team is made up of specialists across 27 industry sectors, delivering tailored decision-support systems for diverse fields such as SaaS, Retail, mobile applications, construction, manufacturing, and healthcare.
Here’s a breakdown of our extensive knowledge base of the Data Never Lies:
• 782 data sources
• 1,604 metrics
• 871 charts
• 19 AI-powered decision-making assistants
Our core strength is transforming complex datasets into visually stunning and actionable data stories, designed to enable impactful decision-making. By combining our expertise in data storytelling with world-class design, we empower businesses globally to make smarter, data-driven choices.

Top 10 Data Visualisation, Business intelligence Company in the us


Top 3 Data Visualisation, Business intelligence Company in the uk

Our History
Founded in 2015 by a group of visionary data scientists and tech enthusiasts, Data Never Lies started with a simple yet ambitious goal: to eliminate the uncertainty and complexity in business decision-making. Originally, our parent company, TheWAAY, established in 2014, focused on AI-driven personalization and decision-making systems within the banking sector. Seeing the potential to extend these groundbreaking technologies beyond banking, Data Never Lies was formed to bring AI decision-making technologies to a broader range of industries.
Our journey began with the development of an AI-powered assistant designed to help managers sift through vast amounts of data to find actionable insights. Our breakthrough came when we partnered with a leading global retailer struggling with data overload. By implementing our AI-driven dashboards, we transformed their decision-making processes, resulting in a 30% increase in operational efficiency. This success story fueled our growth and established us as a trusted partner for businesses seeking to leverage AI and data analytics.

We are a team of data engineers and designers driven by purpose, not just academic theory. Based in London, we have assembled a diverse team with deep expertise in user experience, big data engineering, and data science.
Every member of the Data Never Lies team brings a data-first mindset combined with a relentless focus on design, ensuring that our solutions are not only powerful but also intuitive and easy to use.
Industries
SaaS (software as a service)
26 data sources
81 metrics
132 charts
5 all assistants
ECommerce B2C
37 data sources
73 metrics
114 charts
3 all assistants
Construction
45 data sources
123 metrics
136 charts
5 all assistants
Manufacturing
34 data sources
106 metrics
108 charts
2 all assistants
Supply Chain and Storage
13 data sources
51 metrics
84 charts
2 all assistants
Healthcare Providers
28 data sources
83 metrics
64 charts
1 all assistants
B2B Sales
48 data sources
53 metrics
85 charts
5 all assistants
Recruiting Agencies
27 data sources
47 metrics
51 charts
2 all assistants
Service Companies
36 data sources
45 metrics
61 charts
2 all assistants
+ 14 more – please check our industry page
Our Unique Data & AI Maturity Framework
Our unique data-driven decision-making maturity framework consists of six stages. Depending on the company’s technological and operational maturity, it starts at one of these stages and progresses through the framework with very clear criteria for transitioning from one stage to the next. This allows for a clear strategy to transition from the current state to a state where AI tools that aid decision-making permeate all levels of the company and its processes.
1. A Lot of Manual Effort
At this stage, all data is extracted manually from various systems. The majority of information is pulled manually, with reporting being built in Excel, Google Sheets, or the most basic BI tools.
A tremendous amount of effort goes into gathering, verifying, and consolidating data. Typically, the data collection process itself is time-consuming, and just as much time is spent ensuring data accuracy and consistency.
2. In Search of Truth
This stage features numerous dashboards across various departments, leading to a costly search for consistent data truths. With multiple "truth centers" and varied metric definitions, departments calculate data differently, escalating the cost of uncovering factual data.
3. Data Storytelling
As stakeholders acquire their dashboards, they gain timely, informative insights, yet decision-making still requires additional data collection and analysis. The focus now turns to forecasting, aiming to manage not only current data but also future projections to strategize short-term and long-term objectives. This stage emphasizes a close integration of business and data models across all departments.
4. Emerging AI Intelligence
Here, a manager receives not just suggestions, but a portfolio of modeled decisions showcasing different impacts, timelines, budgets, and primarily the calculated outcomes. The focus is on rapid and effective decision-making. It's crucial to generate innovative ideas from forecasts and existing data, searching for unique solutions tailored to specific goals and datasets. This stage also starts documenting all decisions for later evaluation of their impacts.
5. AI Assistant, Ver 0.1
As stakeholders acquire their dashboards, they gain timely, informative insights, yet decision-making still requires additional data collection and analysis. The focus now turns to forecasting, aiming to manage not only current data but also future projections to strategize short-term and long-term objectives. This stage emphasizes a close integration of business and data models across all departments.
6. Integrated AI Ecosystem