Launch Best-in-Class Ecommerce Business Intelligence in Just 48 Hours
37
Data Sources
73
Metrics / KPIs
114
Charts
3
AI decision making assistants
Are customers engaging with our email campaigns?
Which channels are driving the most traffic to our site?
How much does it cost to acquire a new customer?
Is the average value of customer orders increasing?








Virtual Show Room
If you want to learn how the top Ecommerce companies make decisions globally, sign up for our showroom session. We’ll walk you through the data sources they rely on, the technical solutions and tools in use. Together, we’ll explore the key metrics used for calculations and decision-making, and review examples of company dashboards. By the end of the session, we’ll be able to create a prototype decision-making system tailored to your needs.
Best Practice Data Stack
At Data Never Lies, we believe every data story begins with a solid foundation. That’s why we work with best-in-class tools and platforms tailored to your unique needs. From advanced analytics and visualization to seamless integrations, we design scalable data stacks that empower your team to uncover insights and take confident action. With our expertise, your data isn’t just organized—it’s optimized for storytelling that inspires.
37 Data Sources
Launch Best-in-Class ECommerce Company Business Intelligence in Just 48 Hours

Squarespace
An all-in-one website builder with integrated eCommerce tools for small businesses to create visually appealing online stores.

BigCommerce
A cloud-based eCommerce platform offering robust tools for building and scaling online stores for businesses of all sizes.

WooCommerce
A WordPress plugin that enables users to create and manage fully customizable online stores within the WordPress platform.

Magento (Adobe Commerce)
A powerful, customizable eCommerce solution designed for enterprise-level businesses with advanced features and scalability.

Shopify
A popular eCommerce platform allowing businesses to create, manage, and scale online stores with customizable themes and tools.

Google Ads
A platform for creating and managing paid advertising campaigns across Google Search, Display, YouTube, and partner sites.

Wix eCommerce
A user-friendly website builder with eCommerce functionality for creating and managing online stores with customizable templates.

Volusion
An eCommerce platform offering tools for building, managing, and growing small to mid-sized online stores.

3dcart (Shift4Shop)
3dcart (Shift4Shop): A feature-rich eCommerce platform offering tools for creating customizable online stores with SEO and payment solutions.

PrestaShop
An open-source eCommerce platform enabling businesses to create and manage customizable online stores with a range of extensions.

Klaviyo
A marketing automation tool specializing in email and SMS campaigns to drive customer engagement and eCommerce growth.

Mailchimp
An all-in-one email marketing platform offering automation, campaign management, and analytics for businesses of all sizes.

Adobe Analytics
Adobe Analytics is a data analysis tool that provides insights into customer behavior across websites, apps, and digital marketing channels.

Google Analytics
Google Analytics is a web analytics tool that tracks and reports website traffic, user behavior, and marketing performance.

Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform enabling businesses to streamline sales, marketing, and service.
73 Metrics
Launch Best-in-Class ECommerce Company Business Intelligence in Just 48 Hours
CR
Conversion Rate: The percentage of website visitors who complete a specific goal, such as making a purchase, signing up, or downloading.
AOV
Average Order Value (AOV): The average dollar amount spent per transaction, calculated by dividing total revenue by the number of orders.
CAR
Cart Abandonment Rate: Percentage of users who add items to their cart but leave the site before completing the checkout process.
CLTV
Customer Lifetime Value (CLTV): Total predicted revenue a business earns from a single customer throughout their entire relationship with the company.
CAC
Customer Acquisition Cost (CAC): The total marketing and sales expenses needed to acquire one new customer, often measured over specific campaigns.
RPR
Repeat Purchase Rate: Percentage of customers who make multiple purchases, indicating brand loyalty and consistent satisfaction with products or services.
TS
Traffic Sources: Origins of website visitors, including organic search, paid ads, social media, email campaigns, referrals, and direct visits.
BR
Bounce Rate: The percentage of visitors who leave your website after viewing only one page without taking any further action.
EOR
Email Open Rate: The percentage of recipients who open an email, reflecting its subject line effectiveness and recipient engagement.
ROAS
Return on Ad Spend (ROAS): Revenue generated for each dollar spent on advertising, indicating campaign profitability and marketing efficiency.
WLT
Website Load Time: The duration it takes for a webpage to fully load its content, affecting user experience and search engine rankings.
ITR
Inventory Turnover Rate: Measures how frequently inventory is sold and restocked during a specific period, reflecting sales efficiency and demand.
CSAT
Customer Satisfaction Score (CSAT): A customer feedback metric showing satisfaction levels, often gathered through post-purchase or service experience surveys.
NPS
Net Promoter Score (NPS): Measures customer loyalty by asking how likely they are to recommend your business on a 0-10 scale.
OFT
Order Fulfillment Time: The time taken to process, pack, ship, and deliver a customer order after the purchase is completed.
114 Charts
Launch Best-in-Class ECommerce Company Business Intelligence in Just 48 Hours
CAC Over Time
CAC Over Time (Line Chart): Tracks customer acquisition costs over time to measure marketing efficiency and identify spikes in spending.
CLTV Over Time
CLTV Over Time (Line Chart): Shows the trend of customer lifetime value, reflecting long-term revenue contributions from customers over time.
Abandonment Rate Over Time
Abandonment Rate Over Time (Line Chart): Monitors the percentage of carts abandoned during checkout, identifying patterns and seasonal variations.
AOV Over Time
AOV Over Time (Line Chart): Displays trends in the average order value, showing fluctuations in spending per transaction over time.
Conversion Rate Over Time
Conversion Rate Over Time (Line Chart): Tracks changes in the percentage of visitors completing desired actions over a specific time period.
Repeat Purchase Rate Over Time
Repeat Purchase Rate Over Time (Line Chart): Analyzes changes in the percentage of returning customers, showing loyalty trends over specific time periods.
Traffic Sources Breakdown
Traffic Sources Breakdown (Pie Chart): Visualizes the distribution of website visitors by traffic channels, like organic search, social media, or direct visits.
Bounce Rate Over Time
Bounce Rate Over Time (Line Chart): Displays how the percentage of single-page visits changes over time, highlighting user engagement trends.
Open Rate Over Time
Open Rate Over Time (Line Chart): Tracks the percentage of emails opened over time, indicating audience interest and campaign effectiveness.
ROAS Over Time
ROAS Over Time (Line Chart): Shows advertising profitability trends by tracking return on ad spend across different time periods.
CSAT Over Time
CSAT Over Time (Line Chart): Visualizes customer satisfaction trends, highlighting improvements or declines based on feedback over time.
NPS Over Time
NPS Over Time (Gauge Chart): Displays customer loyalty trends, indicating shifts in the likelihood of customers recommending your business.
Fulfillment Time Over Time
Fulfillment Time Over Time (Line Chart): Monitors the average time taken to process and deliver orders, identifying efficiency improvements or delays.
Load Time Over Time
Load Time Over Time (Line Chart): Displays how website load speeds fluctuate over time, impacting user experience and performance.
Why customers love us (>100 review)
We’ve identified the top five reasons why our clients choose to work with us and continue partnering with us for years.
