Launch Best-in-Class B2B Sales Business Intelligence in Just 48 Hours
48
Data Sources
53
Metrics / KPIs
85
Charts
5
AI decision making assistants
Which regions are generating the highest sales revenue?
How well are sales reps meeting their sales targets?
What percentage of deals are successfully closed over time?








Virtual Show Room
If you want to learn how the top B2B Sales companies make decisions globally, sign up for our showroom session. We’ll walk you through the data sources they rely on, the technical solutions and tools in use. Together, we’ll explore the key metrics used for calculations and decision-making, and review examples of company dashboards. By the end of the session, we’ll be able to create a prototype decision-making system tailored to your needs.
Best Practice Data Stack
At Data Never Lies, we believe every data story begins with a solid foundation. That’s why we work with best-in-class tools and platforms tailored to your unique needs. From advanced analytics and visualization to seamless integrations, we design scalable data stacks that empower your team to uncover insights and take confident action. With our expertise, your data isn’t just organized—it’s optimized for storytelling that inspires.
48 Data Sources
Launch Best-in-Class B2B Sales Company Business Intelligence in Just 48 Hours

Chargebee
Chargebee is a subscription management platform that automates billing, invoicing, and revenue operations for businesses with recurring revenue models.

Xero
Xero is cloud-based accounting software that helps businesses manage finances, track expenses, process invoices, and handle payroll.

Recurly
Recurly is a subscription billing platform that helps businesses manage recurring payments, invoicing, and customer subscriptions seamlessly.

Pipedrive
Pipedrive is a sales-focused CRM platform that helps businesses manage leads, track deals, and optimize sales processes.

Zoho CRM
Zoho CRM is a cloud-based customer relationship management platform that helps businesses manage sales, marketing, and customer support processes.

SugarCRM
A customizable CRM platform offering sales, marketing, and support tools for mid-sized and large organizations.

Freshsales
An intuitive CRM by Freshworks, featuring AI-driven insights, pipeline management, and multichannel communication tools.

Copper CRM
A Google Workspace-integrated CRM simplifying lead and deal management for small and medium-sized businesses.

Oracle Primavera
A project scheduling and portfolio management software for planning, managing, and optimizing large-scale construction projects.

HubSpot
HubSpot is a cloud-based platform offering CRM, marketing, sales, and customer service tools to help businesses grow and engage audiences.

Stripe
Stripe is a payment processing platform enabling businesses to accept online payments, manage subscriptions, and handle financial transactions securely.
53 Metrics
Launch Best-in-Class B2B Sales Company Business Intelligence in Just 48 Hours
LCR
Lead Conversion Rate: Percentage of leads turning into paying customers, highlighting the effectiveness of sales and marketing strategies.
SCL
Sales Cycle Length: Average duration from initial prospect engagement to deal closure, measuring efficiency of the sales process.
DWR
Deal Win Rate: Ratio of successfully closed deals to total opportunities, reflecting sales team performance and strategy success.
ADS
Average Deal Size: Average revenue generated per closed deal, showing the monetary value of successful sales transactions.
QAR
Quota Attainment Rate: Percentage of assigned sales targets achieved by individuals or teams within a specific reporting period.
PV
Pipeline Value: Total potential revenue of all active deals in the sales pipeline, reflecting future earning potential.
SFA
Sales Forecast Accuracy: Alignment of predicted sales figures with actual revenue, indicating reliability of forecasting methods.
LRT
Lead Response Time: Average time sales teams take to contact a lead after generation, affecting lead conversion success.
CLTV
Customer Lifetime Value (CLTV): Total projected revenue a business earns from a customer throughout their relationship.
CR
Churn Rate: Percentage of customers lost within a period, impacting overall revenue and growth metrics.
SBR
Sales by Region: Breakdown of revenue generated by geographic area, identifying top-performing locations or underperforming markets.
MROI
Marketing ROI: Measure of profit gained versus marketing expenses, showing the financial effectiveness of campaigns.
SV
Sales Velocity: Metric combining deal size, win rate, and sales cycle, reflecting how quickly revenue is generated.
CTCR
Call-to-Close Ratio: Percentage of sales calls resulting in closed deals, highlighting communication effectiveness in converting prospects.
CAC
Customer Acquisition Cost (CAC): Average cost of acquiring a new customer, considering all marketing and sales expenditures.
85 Charts
Launch Best-in-Class B2B Sales Company Business Intelligence in Just 48 Hours
Conversion Rate by Channel
Bar chart showing the percentage of leads converted by each lead source, highlighting channel effectiveness.
Sales Cycle by Stage
Bar chart displaying the average number of days spent in each sales stage, identifying bottlenecks.
Win Rate Over Time
Line chart tracking the percentage of deals won monthly, showcasing trends in sales success.
Deal Size by Industry
Bar chart comparing average deal sizes across industries, revealing high-value markets.
Quota Attainment by Salesperson
Bar chart displaying the percentage of sales targets achieved by individual team members.
Pipeline Value by Stage
Funnel chart showing revenue potential at each stage of the sales pipeline, emphasizing deal progression.
Forecast vs Actual Sales
Bar chart comparing predicted sales with actual outcomes, highlighting forecasting accuracy.
Response Time by Channel
Bar chart illustrating the average response time for leads by communication channel, evaluating responsiveness.
CLTV by Cohort
Bar chart showing average monthly revenue per customer cohort, tracking long-term customer value trends.
Churn Rate Over Time
Line chart visualizing customer loss percentage monthly, monitoring retention trends.
Sales by Region
Geographic heatmap showing sales performance by area, identifying top-performing and underperforming regions.
ROI by Campaign
Bar chart comparing marketing campaign returns versus investments, highlighting the most cost-effective strategies.
Sales Velocity Over Time
Line chart tracking revenue generation speed weekly, reflecting the efficiency of sales efforts.
Calls vs Closures
Bar chart comparing the number of calls made to deals closed, showing call effectiveness.
CAC by Channel
Bar chart analyzing customer acquisition costs by lead source, identifying the most cost-efficient channels.
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