After working with data and business owners for over 10 years, one thing has become crystal clear to me: The biggest risk for a business is not making decisions. We are all scared of making the wrong choice – whether it’s the “wrong” channel, “wrong” pricing, or “wrong” hire. And because we’re afraid, we end […]

Over the years, we’ve been focused on creating polished, visually appealing, and highly functional dashboards for our clients. For a long time, I thought that was the primary value we were providing. After all, dashboards are at the heart of business intelligence. They present data in a way that’s easy to understand, make decisions faster, […]

Growing a company in the fields of business intelligence (BI), data analytics, and decision-support systems is often perceived as a purely technical challenge. Many assume the complexity lies in hiring data engineers, building ETL pipelines, designing Power BI dashboards, or maintaining a reliable analytics infrastructure. In reality, the most difficult part of scaling a BI […]

We have two slogans at Data Never Lies. The external one is clean, simple, and easy to remember: Data Never Lies. And the internal one — the one that quietly governs how we work, make decisions, and ship projects — is a bit more philosophical: “Keep your focus. Keep your promises.” With clients, we follow […]

Why Data Finally Matters More Than Square Meters In most real estate and property-management companies, operational conversations still revolve around physical assets — the square meters leased, the facilities maintained, the tenants onboarded — while the digital “assets” of the business, namely data, remain scattered across spreadsheets, emails, accounting tools, and property-management platforms. Yet as […]

Companies usually approach us when they need help with business intelligence, data analytics, dashboard development, or reporting automation. Most of the time, we can help immediately, but there are situations where starting a full BI project is not the right move yet. Explaining this clearly is important, because the value of a BI engagement depends […]

For modern marketing agencies, the ability to clearly demonstrate Return on Investment (ROI) has become one of the most critical factors that determine whether clients continue long-term cooperation, scale budgets, or reconsider their strategic direction. As marketing channels multiply, customer journeys become more fragmented, and data sources grow increasingly complex, agencies need reporting systems that […]

Across hundreds of conversations with potential clients, one request appears more frequently than any other: an urgent need to develop or redesign business intelligence dashboards, improve reporting quality, or stabilise existing analytics processes. Although companies often describe the problem as “we need a dashboard,” the true challenge is almost always deeper. Most organisations approach us […]

The hospitality industry operates in a fast-moving, high-pressure environment where margins are sensitive, demand changes daily, and operational efficiency directly impacts guest satisfaction. In this context, Power BI has become one of the most effective tools for building a unified operational view across properties, teams, and data sources, allowing hotels, resorts, and hospitality groups to […]

Modern companies are generating more data than ever before. Every department — from marketing to finance — now relies on business intelligence systems to monitor performance, track metrics, and guide decisions. Yet, despite having advanced dashboards and well-structured analytics pipelines, many organisations face a silent obstacle: data paralysis. It’s the phenomenon where the sheer amount […]

At Data Never Lies, we work with clients from very different industries — from finance and healthcare to e-commerce and creative technologies. But some projects stand out even for us. One of the most unusual cases we’ve ever worked on involved a virtual modelling agency that creates AI-generated digital models for films, advertising, and brand […]

Working with companies of all sizes, I often catch myself thinking about how business intelligence — dashboards, analytics, modeling, and data-driven decision-making — could change not just organisations, but governments. Every day, we help businesses use verified data to make faster and smarter decisions. We build systems that show what’s happening now, forecast what could […]

In today’s analytics-driven world, bringing together data from your website and your customer-relationship management (CRM) system is more than a nice-to-have. It is essential. Integrating Google Analytics 4 and HubSpot into your business-intelligence stack unlocks unified insights, enables smarter dashboards, and ensures decision-makers see the full story. This article explains how to connect GA4 and […]

This year, our company crossed an important threshold — we moved into the “one to ten million” revenue cohort. It still feels a little unreal when I say it out loud. Two and a half years of experiments, mistakes, and bold steps later, we are finally here. And looking ahead, in the next 3-4 years, […]

Every company talks about being data-driven. Few actually are. Most businesses today already have business intelligence (BI) tools — dashboards, reports, metrics, analytics platforms. But what truly separates those that use BI from those that live it is not technology. It is culture. A data culture means that people in the company make decisions not […]

We’ve been thinking a lot about how companies make decisions, especially after almost ten years of working with data and business intelligence. And we keep coming back to one simple truth: It’s almost always better to make a wrong decision quickly than to delay making any decision at all. Let us explain. When we look […]

Most companies today rely on business intelligence systems to track performance and guide decision-making. But as data grows, so does the noise. Somewhere inside that ocean of metrics, tiny shifts—early signs of risk or opportunity—can go unnoticed. That’s exactly where machine learning comes in. Instead of waiting for analysts to “notice something weird,” machine learning […]

In today’s subscription-driven economy, retention matters as much as acquisition. For companies operating under the Software as a Service (SaaS) model — that is, businesses providing online software by subscription — reducing churn before it happens is a strategic imperative, not a nice-to-have. When you monitor the right early warning signs of churn, you give […]

Two types of functions in every company There are two types of functions in any company. The first group consists of those that you understand deeply — for us, that includes business analytics, project delivery, and partly sales. The second group covers everything where your expertise is limited or missing entirely. In our case, that […]

The best SaaS analytics dashboard I’ve ever seen wasn’t built by my team. It was built by our client — a global company with thousands of employees. We began by working with their SEO division. The C-level team asked us to prepare a Power BI report. We built a simple, clean foundation (it was nothing […]

Artificial intelligence promises a future where dashboards explain what went wrong, why it happened, and what to do next. One day, that vision will become reality. For now, the gap between expectations and results remains wide. The expectations Many believe that AI in business intelligence can automatically detect problems and opportunities, explain their causes, recommend […]

If your company already has dashboards and the data is correct, yet decisions still stall, you don’t have a data problem—you have a dashboards audit problem. A focused UX/UI dashboards and reports audit makes visualizations actionable: it removes noise, clarifies “good/bad” at a glance, and shows the next step for each role. Why a dashboards […]