2025 became an important year for Data Never Lies — both in terms of business performance and market positioning in the global Business Intelligence and data analytics services landscape.
We closed the year with 87% year-over-year revenue growth, driven primarily by an increase in average contract value, project duration and engagement depth. While the number of clients grew by approximately 30%, the scale and complexity of work expanded significantly, reflecting a clear movement into the mid-market and enterprise BI implementation segment.
Despite strong financial results, we finished the year approximately 20% below our internal growth target, which provided a valuable strategic insight: ambition must be paired with structural focus, disciplined channel selection and scalable delivery processes. This realisation became an important foundation for our roadmap for 2026.
Market Position & Client Dynamics
One of the most significant outcomes of 2025 was the shift in who started approaching us for data infrastructure design, BI dashboards and decision-support systems.
Throughout the year, we held inbound conversations with several global enterprises, including:
- a Top-3 aircraft manufacturer (US)
- the largest dairy producer in Europe
- a Top-5 construction company in the UK
- a Top-10 logistics operator in the USA
While confidentiality prevents us from publicly naming collaborations, this level of inbound interest signals a growing trust in our expertise in enterprise-grade BI architecture, data warehouse design and analytics implementation at scale.
Growth Enablers: What Drove the 2025 Results
Our growth this year was strongly influenced by:
1. Delivery Efficiency & BI Project Velocity
We improved the way we launch and execute projects, significantly reducing onboarding time and accelerating first-value delivery.
Fast implementation cycles became one of our strongest differentiators in the Power BI dashboards, data integration, and analytics automation market.
2. Channel Experiments & Go-to-Market Testing
Throughout the year, we systematically tested multiple acquisition channels, including SEO, LLM-SEO content, LinkedIn intent outreach, cold email, Facebook CPC and Google Ads.
As a result, we gained clarity on which channels should become long-term engines and which will remain tactical.
3. Strategic Partnerships
We signed two long-term technology partnerships — Fivetran and Weld — which allowed us to streamline data ingestion processes, reduce engineering overhead and accelerate BI implementation timelines for clients.
This strengthened our internal stack for ETL pipelines, data warehouse automation and real-time reporting.
4. Product & Knowledge Initiatives
- launched a data documentation & cataloging framework for structured metadata management
- recorded the first two episodes of our analytics & BI podcast (one of which reached ~60K views organically)
Content and product development will remain one of the core growth vectors for the upcoming year.
2026 Strategy & Targets
In 2026 we plan to:
- grow revenue by 2× year-over-year
- expand the team by 40–60% to support new delivery capacity
- release 6 podcast episodes as part of our thought-leadership track
- grow the number of active clients by 60–70%
- increase enterprise share within our portfolio
- scale data onboarding and BI implementation frameworks for faster time-to-value
Our long-term strategic objective remains unchanged:
reach $10M annual revenue by 2029 while maintaining operational quality, delivery excellence and data-driven decision culture.
Closing Notes
2025 confirmed that business intelligence growth is driven not only by technology, but by speed of execution, clarity in decisions and consistency in delivery.
We enter 2026 with a stronger team, improved processes and a sharper understanding of where we create the most value — fast BI implementation, scalable reporting infrastructure and analytics systems that support real business decisions, not just dashboards.
If your company is planning to:
- implement or redesign Power BI / Looker Studio dashboards,
- migrate reporting into a modern data warehouse,
- automate analytics and reduce manual reporting work,
- or build a decision-intelligence framework around your metrics,
we will be happy to help.
📩 Contact our team — let’s discuss your BI roadmap and explore what scalable data can unlock for your business.