Read our Business Intelligence Insights
In today’s subscription-driven economy, retention matters as much as acquisition. For companies operating under the Software as a Service (SaaS) model — that is, businesses providing online software by subscription — reducing churn before it happens is a strategic imperative, not a nice-to-have. When you monitor the right early warning signs of churn, you give […]
Two types of functions in every company There are two types of functions in any company. The first group consists of those that you understand deeply — for us, that includes business analytics, project delivery, and partly sales. The second group covers everything where your expertise is limited or missing entirely. In our case, that […]
The best SaaS analytics dashboard I’ve ever seen wasn’t built by my team. It was built by our client — a global company with thousands of employees. We began by working with their SEO division. The C-level team asked us to prepare a Power BI report. We built a simple, clean foundation (it was nothing […]
Artificial intelligence promises a future where dashboards explain what went wrong, why it happened, and what to do next. One day, that vision will become reality. For now, the gap between expectations and results remains wide. The expectations Many believe that AI in business intelligence can automatically detect problems and opportunities, explain their causes, recommend […]
Most SaaS founders misunderstand the main point of their business, especially early on. I see it every day. We’ve spent the past three years analyzing data and building BI systems for over a hundred SaaS companies, from $1M ARR to $30M ARR. The same pattern keeps repeating itself: everyone is looking in the wrong direction. […]
If your company already has dashboards and the data is correct, yet decisions still stall, you don’t have a data problem—you have a dashboards audit problem. A focused UX/UI dashboards and reports audit makes visualizations actionable: it removes noise, clarifies “good/bad” at a glance, and shows the next step for each role. Why a dashboards […]
From Plant to Shelf—How Food Producers (Finally) Stopped Guessing Food Manufacturing Data in 2025: The Cold Chain and the Hot Mess Let’s be real: in 2025, BI for food producers meant combining SAP batch yields, OSIsoft PI process logs, 1C or JustFood inventory, and then emailing the sales team for actual orders shipped to Walmart […]
How Modern BI Will Save You from Pipeline Anxiety (and Bad Deals) B2B Sales Data in 2025: The Forecast Fog Let’s be real: in 2025, “Business Intelligence” in B2B sales was a marathon of pipeline reviews on Salesforce or HubSpot, where every AE had their own “truth.” Your CFO and Head of Sales argued about […]
If your B2B Sales Dashboards are multiplying while revenue is not, welcome to the most common paradox in sales analytics: dashboards grow like weeds, while pipeline velocity does not. The result? Managers spend Mondays staring at charts and Fridays still guessing why revenue missed. This article lays out a five-stage maturity model for B2B Sales […]
From Spreadsheets to AI Product Managers—How SaaS Decision-Making Will Actually Work The SaaS Data Jungle in 2025 Let’s be honest. In 2025, most SaaS companies still called it “Business Intelligence” if you exported CSVs from Stripe, built a revenue dashboard in Looker or Tableau, and prayed Segment and HubSpot played nice together. Every team swears […]
2035: When Business Intelligence Gets Its Pilot License If you’re running an airline in 2035, you’re not just moving metal from point A to point B. You’re piloting a digital intelligence ecosystem that—let’s be honest—probably knows more about your network profitability than half your management team. In 2025, most carriers were still glued to Excel […]
From Manual Exports to AI Commerce Strategists—How Decisions Will Actually Happen E-commerce Data Reality Check: 2025 Let’s be honest: in 2025, “Business Intelligence” for e-commerce meant downloading sales reports from Shopify, exporting Google Analytics sessions, asking support for a Zendesk ticket dump, and emailing the finance team for the latest 1C or SAP update. Every […]
From Spreadsheets to AI Shopfloor Supervisors—How Manufacturing Decisions Will Actually Get Made Manufacturing Data Reality Check: 2025 Let’s not sugarcoat it: in 2025, “Business Intelligence” in manufacturing often meant printing CSVs from SAP or 1C, gluing together downtime logs from the MES, and reformatting defect reports from Siemens Teamcenter or Oracle EBS. Nobody knew whose […]
When Reports and Dashboards Start to Annoy Lots of teams spend months polishing reports and dashboards, but somehow decisions don’t get easier. Numbers are there, pretty charts are there, but managers still feel lost. Instead of helping, Business Intelligence sometimes just slows everyone down. Where reports and dashboards usually break Stage 1 – Scattered mess […]
In the highly complex world of aviation, speed of decision-making is everything. Delays, cost overruns, operational inefficiencies, or missed opportunities — all trace back to how fast and accurately an airline can respond to emerging signals. That’s why the world’s leading carriers are quietly undergoing a revolution in Business Intelligence (BI). This article explores the […]
And what it’s quietly costing you in delays, fatigue, and wasted man-hours “When performance is measured, performance improves. When performance is visualized well, it scales.” Quote from the UX/UI discovery interview with the Ops Director, “Data Never Lies” – Airline Dashboards UX/UI Discovery 2025 The cockpit illusion Dashboards are the cockpits of modern airline operations. […]
If you’re running an airline in 2035, you’re not just moving metal from point A to point B. You’re piloting a digital intelligence ecosystem that—let’s be honest—probably knows more about your network profitability than half your management team. In 2025, most carriers were still glued to Excel exports from Amadeus, Sabre, or Navitaire, manually consolidating […]
(Or at Least Stop Wasting 63% of Your Time Thinking About What to Think About) There’s a dirty secret behind most business intelligence teams: the majority of their time is spent not on insights, but on confusion. The BI Team’s Secret Pie Chart In our work with mid-sized companies in the US retail, aviation, and […]
What’s really driving the new wave of BI outsourcing — and how internal teams are learning to thrive alongside it. Introduction: The Outsourcing Surge Not so long ago, building a robust in-house Business Intelligence (BI) team was the gold standard for any company aiming to compete on analytics. But the landscape has shifted — and […]
Ah, dashboards. The modern executive’s window into their company’s soul. Or at least, it should be. But after reviewing hundreds of dashboards from clients in SaaS, e-commerce, retail, and manufacturing in the first half of 2025 alone, we’ve realized something uncomfortable: most dashboards are… broken. Let’s fix that. Here’s a list of the most common mistakes we’ve […]
“Still making decisions? How quaint.” Introducing the Age of theMinoid By 2035, managers likely won’t be making decisions at all. They’ll be approving, training, and supervising a new kind of digital entity: their Minoid. Minoid (n.): An AI-enhanced operational clone of you, trained to process context, synthesize data, generate decisions, and get things done. Not […]
“It’s not a spa. It’s accounting. But not for money — for decisions.” All the signs that it’s time for BI therapy If every meeting turns into a presentation battle, each department has its own version of the truth, and your managers look like they’ve just survived Burning Man (without the fun) — congratulations. You’re […]
Once reserved for Fortune 500 giants with million-dollar data teams, enterprise-level Business Intelligence is now quietly transforming mid-sized companies. What changed? Not the technology — but the playbook. The Analytical Gap Is Closing For years, large enterprises had a distinct BI advantage: dedicated data engineers, designers, product managers, and methodologists. Their dashboards weren’t just visual; […]
Every company wants data clarity. Few achieve it. The reason? They mistake dashboard creation for dashboard thinking. A dashboard isn’t a place to display data. It’s a place to detect signals and make decisions. This is a framework for how to build a dashboard system that does exactly that. Step 1: Run a Data Maturity […]
And what it’s quietly costing your business every single day “If you torture the data long enough, it will confess to anything.” Ronald Coase The illusion of visibility The modern dashboard is everywhere. From Fortune 500 boardrooms to Shopify side hustles, data dashboards promise clarity, control, and confidence. But open most of them, and you’ll […]
Indecision is quiet but costly. It drains momentum, blurs accountability, and leaves teams stuck in endless recurring meetings. Still, in many companies, slow decision-making is business as usual. The problem becomes sharper when the reporting (BI) system is set to show dozens of metrics. Instead of guiding action, dashboards glow with charts and colors, and […]
“Data Therapy”, a structured one-hour meeting with a specialist known as a “Decision Scientist”, is gaining traction in boardrooms and startup offices alike.