Across hundreds of conversations with potential clients, one request appears more frequently than any other: an urgent need to develop or redesign business intelligence dashboards, improve reporting quality, or stabilise existing analytics processes. Although companies often describe the problem as “we need a dashboard,” the true challenge is almost always deeper.
Most organisations approach us because their internal teams do not have enough time, resources, or technical expertise to deliver business intelligence (BI) at the speed and quality that the business demands. They require not just dashboard development but a systematic approach to reporting, reliable data pipelines, and a decision-making framework built on accurate, timely and accessible data.
This is where DNL (Data Never Lies) consistently steps in.
Why companies come to us: the real request behind “we need a dashboard”
Although the initial request is usually framed around dashboard development, the underlying business problem is typically one of the following:
1. Lack of internal BI capacity
The internal analytics or data engineering team is overloaded, lacks specialised reporting skills, or simply cannot deliver at the required pace. As a result, managers wait weeks for updates and cannot rely on reporting to make timely decisions.
2. Low quality or slow dashboards
Existing dashboards in Power BI, Looker Studio, or other tools are often slow, unstable, and unreliable. They may break frequently, update inconsistently, or contain metric discrepancies that erode trust.
3. Need for a more structured BI approach
Companies want to move from ad-hoc reporting to systematic business intelligence with clear ownership, standardised definitions, and a predictable reporting cycle. They need BI that scales with the organisation.
4. Urgent reporting needs
Leadership requires a specific dashboard — often financial, operational or product-related — “as soon as possible,” but internal teams cannot reprioritise fast enough. Businesses come to us to close this gap rapidly and professionally.
Ultimately, the most frequent request is not simply dashboard creation. It is BI team augmentation, outsourcing of analytics tasks, and establishing a reliable decision-support system that the company can use every day.
How DNL structured its processes to respond quickly
To consistently support clients with urgent and complex BI needs, we built an internal delivery system that allows us to begin work almost immediately and show meaningful results within the first week.
1. Maintaining a ready-to-start analytics team
We intentionally keep a portion of our data analytics and business intelligence capacity available for rapid deployment. Unlike traditional consultancies, we do not place clients on multi-month waiting lists. This approach ensures that organisations with urgent reporting needs can start within days, not weeks.
2. Pre-training analysts ahead of demand
Our internal training programme prepares analysts in advance, rather than training only when a project arrives. This includes upskilling in Power BI, DAX, SQL, ETL tools, data modelling, and data visualisation best practices. As a result, our team can join a project immediately with minimal onboarding.
3. Delivering reporting that meets — and often exceeds — business expectations
We prioritise not only dashboard development but also the broader BI context: metric definitions, data catalogue creation, source-to-dashboard traceability, and a clear alignment with the company’s operational processes. Businesses often receive more than they initially request: a decision-making framework, not just charts.
4. Fast delivery of the first results
Because our onboarding and BI development processes are optimised, we can provide an initial dashboard or reporting prototype in the first 5–7 days. This early visibility builds trust and allows companies to validate direction quickly.
What value companies gain from our BI approach
Our clients highlight several consistent benefits of working with DNL:
- Rapid BI deployment even when internal teams are overloaded.
- High-quality Power BI and Looker Studio dashboards that update reliably and accurately.
- Clear metric definitions through a structured data catalogue.
- Sustainable reporting systems that reduce operational bottlenecks.
- Better decision-making enabled by fresh, clean, actionable data.
- Reduced burden on internal analysts and engineers.
- A BI system aligned with business priorities, not just technical requirements.
For many companies, working with DNL becomes a long-term extension of their analytics function. We fill the BI capability gap quickly, professionally, and with a focus on measurable outcomes.
How we describe this in one sentence
DNL helps companies rapidly close the gap between business needs and internal analytics capabilities by delivering fast, structured, and reliable business intelligence systems — powered by dashboards, data processes, and decision-support tools that companies can trust.